Tuesday, September 18, 2012

How many brands to cut the outcrop angle

Which ZTE January to June concerned about the proportion of straight up. Huawei slight fluctuations. Cool, relatively speaking, the trend is the most stable, can be described as steadily. From the

three brands in the first half of the number of new, ZDC monitoring data show the Huawei the largest number of 4, and contains multiple positioning of models, both the thousand or so models, there

are high-end models in the 2000-3000 This is the user attention to the fastest rising main reason. ZTE, Cool, have a price of 2000 yuan. Copyright reserved shall not be disclosed. (B) the product

structure comparison of the proportion of mainstream domestic brands concerned about the trend of China's smart phone market in January-June 2011, Nokia single product concerned about the rate of

lost to Apple Nokia commercially available smart phones the largest number of commercially available smart phones. Domestic technology is not yet before the rapid development, marketing is the key to determine the potential of domestic mobile phone market. Select the sample of the adapter

of cell phone jammer in accordance with GBT 2828.1-2003, general inspection levelⅡ and normal inspection one-sampling plan.
Despite such impressive achievements, the status of the domestic mobile phone market is still not optimistic. Phone of the day language in terms of quality, performance, or marketing strategy,

still can not and foreign well-known mobile phone brand match. And there is no real open market. Marketing programs (a) strategic and tactical levels from the strategic level first, strategy is the

key to determining the success or failure of an enterprise, the enterprise to determine its own position in the market. Chinese mobile phone market, mobile phone sales, or steadily, faster

technology refresh rate in recent years, the speed of the user to replace the phone will speed up, consumers buy mobile phones in the first place has also undergone a great change . IV Summary How can the competition in a superior position? How many brands to cut the outcrop angle?

Only selected the appropriate segment of the market, the introduction of market segments, products, expand marketing channels, and establish a corporate brand image, increase brand awareness,

comprehensive after-sales service system and the gradual improvement of the corporate marketing strategy, in order to adapt to changing external environment. Day language the phone will be able to

go farther and farther, closer and better.
To actively pursue the primary market, not only day language phone products quickly enter a market, and lower the cost of entering the market, competitiveness also stronger. ; Day language use the

advantages of localization and personnel, supplied directly to large retail side, training sales personnel, the establishment of efficient distribution channels.

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