At the same time more competitive than the Internet, because mobility enables users to receive information anytime, anywhere. Now, with the gradual increase of the penetration of mobile phone users in China, mobile phones as a new media value has become more apparent. Mobile media has the incomparable advantage of other media, such as coverage of population is the most widely spread cost is relatively low, the most convenient to the people's fragmented use of time, and the ability to very quickly disseminate information. As the 3G era is approaching, all kinds of multimedia format will be fully reflected on the phone, which will give advertisers a bigger space to play. CCW believes that in the next five years, the popularity of 3G mobile phones, mobile media will become an important means of ordinary people access to information in their daily lives. The manufacturer or the factory of cell phone jammer will make to order.
Mobile advertising (Mobile telephone advertising) is defined as: payment information through mobile media, to the impact of these business information by the mass attitude, intention and behavior. Mobile advertising is actually an interactive online advertising, hosted by the mobile communication network, with all the characteristics of the network media, more advantages than the internet, because mobility enables users to receive information anytime, anywhere. With the development of mobile communication technology, the 3G service model continues to become clear, mobile service model derived to enter the innovation stage of the change. With mobile phones, known as the "media" and the term "mobile advertising" began to frequent exposure. It means that the manufacturer or the factory will produce and assemble cell phone jammer according to the specific and special needs and requirements.
U.S. market research firm Visiongain's market report said, three years later, the U.S. and European mobile phone advertising market will reach about $ 1 billion. In early 2006, China Mobile and other operators have also been trying to carry out interactive mobile marketing, started a pilot mobile advertising business. By the end of 2009, the Chinese mobile phone users over 700 million mobile phone users is 180 million; only 24 hours of close contact with the audience of media platforms. Phone leave the body, information is not shared; will be a valuable advertising information transmission to the appropriate person at the right time. Each mobile advertising audience can be clearly and accurately lock; the characteristics of the mobile advertising is a better interaction and traceability. After the customer has placed the order of cell phone jammer .
Focus target to provide a particular geographic area direct, personalized advertising directed release a variety of mobile value-added service platform through SMS, MMS, WAP, voice, etc. to achieve the effect can track through the quantification of interactive and statistical assessment. Mobile advertising can take advantage of mobile phone users in the database, Focus on the target object, and directed to send advertising, while taking advantage of the interactivity of the mobile phone, to determine the quantitative advertising effective arrival rate. It is reported that the operational mode from the point of view, at this stage of mobile advertising as a whole is divided into two categories, one is the ad released by the operator, and operators to purchase advertising channels, such as China Mobile Enterprise ICT business , fall into this category. The production and assemble of phone jammer will take some time.
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