cell phone jammer has been produced according to the real needs and actual requirements.
However, with the flat trend of the mobile phone market development and channel, the Samsung mobile phones in the fierce market competition is gradually emerging channels are difficult to overcome the disadvantaged. Threat of competitive brands, low channel cost price: this sales channel is too long, the middle of profits consume a lot of the high cost channels. The retailer's lack of enthusiasm, the driving force of the channel is weakened, it is more important is the reaction speed is not fast enough, not flexible enough, the market feedback is slow. Nokia and other brands, has taken the lead to solve this problem, the channel cost advantage. Country on behalf of their own operational drawbacks of the threat: a large network of agents in the hollow, especially the coverage of 34 cities, and management.
Samsung should now adopt a wide range of channel policies, Gome (the acquisition of Yongle), Suning, Dazhong five-star chain of home appliance business, and Di ICT, Society enjoy the large mobile phone chain stores, direct supply, skip the original National Assembly. The pattern is as follows: the direct supply of advantages: to reduce the channel level, reduce distribution costs. The original Samsung dealer mode, to the ex-factory price from the retail price of about 25% of the channel profit margins, due to the different division of labor and channel the right to not part of the space is basically a shared equally by the agent and the chain. Direct supply mode is canceled, the intermediate links, chains, direct supply, distribution costs can be reduced by about 40%. cell phone jammer has been produced according to the real needs and actual requirements.
The new channel strategy is more effective. Further possible sales channels of distribution performance, service capabilities, maintenance costs and influence under the premise of the target market segments, through a comprehensive analysis of clear advantages and disadvantages of each channel, thus ensuring the distribution channels corresponds to a match and the characteristics of market segments, to achieve effective coverage of the regional market. To maximize the overall efficiency of the new channel. Fully considered the smooth business flow, information flow, logistics, capital flow and operational management processes and maintenance costs. New strategy to take the intensive marketing, stressed that the channel construction principle of multi-channel links.
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