Through in-depth research, "three screen" and the "triple play" operators, we can find, on the phone screen, through the media of operations, the development of mobile media business, "money" immeasurable. First of all, the "three screen", only the phone screen of the media business is not the main business. We know that the TV screen and computer screen to the media business as a principal business booming. China's media industry output value of 481.1 billion yuan in 2007, the television media and computer media were 86.6 billion yuan, 29.7 billion yuan. Currently, television is basically 100% supported by advertising business development, Internet companies, although there are online games, download business. It becomes the key point for the good installation of cell phone jammer .
However, the majority of its revenue (70%) mainly comes from online advertising. Contrast telecommunications enterprises, the mobile media business, only 11% of the revenue of telecommunications enterprises, hardly a major business. Secondly, the mobile media business, basically a small minority business, and not aimed at the public business of mobile advertising. Mobile media business, mobile phone text messages, mobile games, mobile video, is a content-based products are a small minority business, can only cover a small part of the special needs of target customers; mobile advertising belongs to the audience products public business, covering the majority of customers. Phone because of its portability, interactive, fun, relevance, accuracy and other advantages, as an advertising media. It is the distance between parts and components of cell phone jammer .
Television media, computer media can not match the unique advantage, experts predict that the potential market of the domestic mobile advertising could be worth 160 billion yuan -2000 yuan, really "money" immeasurable. Again, the key to the breakthrough of mobile media business, can not find the right products and business models. On television advertising, computer advertising, with the exception of mobile phone advertising (spam messages advertising, but its business model is illegal); free program to watch TV, Internet free content, with the exception of the phone there is no free lunch "? Can not be through mobile advertising, to offer concessions to the mobile phone customers, and even free communication services? The company decides to update the installation procedure of cell phone jammer .
Think this point can be seen with reference to the television and computer, you can find out for the mobile media audience product of a legitimate business model. Sponsorship information. Finally, a text message, for example Sponsorship operating modes: text messaging system length is 70 characters or 140 characters, statistics show that the average mobile phone users send text messages each of length 25 characters, 45 characters 90 characters remaining. Can take advantage of the remainder of the text messages, add an ad. For example: Joe Smith to send a content as "I did not come home for dinner tonight." Nine Chinese character text messages to John Doe, through the communication network processing, attach a "Pacific Department Store, over 100 less 50. Parts and components of cell phone jammers will be mounted in accordance with the procedure.
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