The Millet phone advantage of its high cost and a lower price, publicity and marketing chain is also very good, so that the millet domestic smart phone mobile phone as the rise of the fastest growing brand, as an example of the domestic smart phone brand. Domestic smart phone manufacturers pushing the cheap smart models, on the one hand, should focus on brand building of products and manufacturers to establish a domestic smart phone star products, and enhance international competitiveness. The other hand, to ensure product quality at the same time, you can pay more attention to market segments, to develop different strategies depending on the market, the introduction of different classes of models, focusing on the consumer experience, in order to win more users, and promote the domestic mobile phone industry.
First, we have the brand to have a clear understanding of this helps to open the strategic thinking, clear strategic goals, to work smoothly. Brand is necessary to understand the definition of the brand associated with some of the concepts, if you do not understand these basic knowledge blabbering talk at length about the brand, it makes a bit laughable. On the definition of the brand in the industry have not formed a conclusion there are many saying, I agree with Dr. Philip Kotler defined the brand: the brand is a name, term, sign, symbol, or pattern, or their mutual combination to identify enterprises to provide products or services to one or a group of consumers, with the competitor's products or services to distinguish. We suggest the customer choose the most suitable .
With the strength of the social hot spots, with social hot spots manufacturing event marketing or public service marketing public relations capacity and experience have higher requirements, one must grasp or ability to create hot spots of society; to have the hot social and corporate the ability to tightly integrate with the ability to mobilize the resources of government agencies and the news media and other social, to have the positive ability to fully mobilize the masses. In addition, the differentiation strategy is also very important differentiation strategy had a huge impact on the development of the various brands of domestic mobile phone through a series of brand promotion activities, and walk the road of the development of differentiated, continue to grow and develop. This is also the implementation of brand strategy is an important idea.
This is a prerequisite for China's mobile phone to winning in the mobile phone market. To maintain rapid growth since 2000, China's economy in general, the occurrence of historic changes at the same time, China's overall national strength significantly increased. The rapid economic growth of domestic demand in boosting the economy, the downward trend in export growth in 2006, the domestic economy continues to maintain a considerable level of growth. Correspondingly, the upward momentum with the sustained economic development in China, the consumption of mobile phones. China's social and economic development in an unbalanced state, there is a more obvious gap between rich and poor, this structure means that the low-end handsets in China still has a very broad market space phone jammer , which provides a powerful development of the domestic mobile phone market conditions.
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